Time for yourself: Time to read
Travelling by train and reading go hand in hand. When you travel on the train, you can take time out for yourself, with a book or the newspaper. Where else can you do that nowadays? 75% of train passengers bring along something to read for a good reason.
Do some reading on the train
With the 'Tijd voor lezen' ('Time to read') campaign, we want to inspire and encourage our passengers to read. We can do this thanks to sponsorship from the CPNB (Stichting Collectieve Propaganda van het Nederlandse Boek), among others. On Boekenweekzondag (Book Week Sunday), more than 200,000 people will be able to travel for free when they show their Boekenweekgeschenk (Book Week Gift). Approximately 90,000 people vote for the NS Publieksprijs each year. Since 2014, we also sponsor Kinderboekenweek (Children's Book Week). We organise activities around these campaigns that are fun and interesting for our passengers.
On the last Sunday of Book Week, you can travel for free if you show your Book Week Gift. This year, on Sunday 20 March, anyone can travel for free if they show the book 'Broer' by Esther Gerritsen. In 2016, NS will be organising this for the 15th time. So it is hardly surprising that this free day of travel has become a tradition for many train passengers and day trippers.
NS Public Prize
The NS Publieksprijs is the prize for the best book, as chosen by the public. The winning book is named Book of the Year. Over the past few years, the NS Publieksprijs has grown to be the biggest public prize in the Netherlands.
A committee of book sellers and librarians chooses 6 books from a list of the most popular books from the past year: the 6 nominees. The NS Publieksprijs for the best Dutch book is given to the book that receives the most votes from the public, as long as the book is also on the list chosen by the jury. The author of the winning book receives a sculpture of Jeroen Henneman, € 7,500 and an NS jaarabonnement for 1st class.
In recent years, the announcement of the nominees and the winner has taken place on the television programme 'De Wereld Draait Door'.
Children's Book Week
In addition to Book Week and the NS Publieksprijs, since 2014 NS also supports Children's Book Week. NS had already been involved in Children's Book Week from 2001 to 2009.
For many children, a train journey is not just a memorable experience. During the journey, the children and their parents and/or grandparents have time for each other. As well as time to read together.
In 2015, NS organised the Nationale Kinderboekenruil (National Children's Book Exchange) at Utrecht Centraal station for the first time. More than 1200 children's books were exchanged. NS plans to continue with the Children's Book Exchange in 2016.