Is sustainability an important pillar for your organization and do you want to become greener? Then you can use this change as an opportunity to encourage travel by public transport as a full-fledged, sustainable alternative. But how do you get employees who have been used to the convenience of a lease car for years onto public transport? Our experience shows that a combination of steering measures and encouraging different behavior works best. Don’t forget to clearly explain every change or measure from your sustainable vision and goals. This creates more understanding and less resistance.
Turn the right knobs
To change behavior, you can use different 'knobs' with a mix of steering and enticing. Steering means, for example, reducing allowances so that travelling by car becomes less attractive, or encouraging a minimum number of days working from home per week. You can also limit the number of lease cars within your organization and offer public transport subscriptions as an attractive alternative.
You entice by making travel with public transport as easy and attractive as possible, so people really feel they benefit from it. Think of reimbursing private travel via the NS-Business Card and offering shared transport for the last mile to or from the station. And by giving them the opportunity to work on the train, people also get home earlier.
