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Innovation

NS regularly undertakes innovations to make its services cheaper, more efficient and better, for travellers, for NS itself, and for third parties. NS does this in a variety of ways, some of which may involve the processing of personal data. NS only uses personal data when sufficient, appropriate security is in place to ensure that there are no risks to the personal data and no negative consequences for the privacy of those involved.


NS regularly undertakes innovations to make its services cheaper, more efficient and better, for travellers, for NS itself, and for third parties. NS does this in a variety of ways, some of which may involve the processing of personal data. NS only uses personal data when sufficient, appropriate security is in place to ensure that there are no risks to the personal data and no negative consequences for the privacy of those involved.

The personal data used varies, such as indirectly traceable personal data, and pseudonymised and anonymised personal data. Examples include OV-chipkaart data, camera images without recognisable people in the image, customer data or online data from the NS app or website.

Examples of innovations include analysing the crowds at access gates at Utrecht Central Station in order to improve fire and emergency safety. The camera images used for this were immediately and automatically blurred or saved at a low enough quality so that no people could be recognised from the images. Another example is the use of travel data in order to create what is known as a fictitious data set that NS can use to test applications for safety and user-friendliness without using the personal data of those involved. Another example is the analysis of travel data, revenues and travel products to ensure that our selection of travel products and our timetables meet our travellers' actual travel needs.

If personal data is used, this will only be done out of necessity for the purpose of analysis. Personal data will never be included in the final product or the information product itself, and individuals will never be the subject of such an analysis.

The processing of personal data only takes place on the basis of the legitimate interest of NS. However, this depends upon the innovation, the type of personal data and the other properties of the innovation.

Not all innovative ideas lead to a plan or practical implementation. This is inherent in the innovation process. However, if an innovation occurs that leads to structural data processing, this will be explicitly described in this privacy statement.